Bridal, With Intention: Shona Joy's Fluid Femininity

Since its Sydney founding in 2000, Shona Joy has perfected elevated eventwear that marries modern femininity with effortless wearability, and its latest bridal edit embodies 'Bridal, with intention' through fluid, sustainable fabrics like LenZing™ Ecovero™ viscose and pure viscose. These midis boast soft-structured fits—sculpted bodices on the Yelena Dress ($126) that contour gracefully, a plunged cross-back on the La Lune Plunged Cross Back Midi Dress ($320) for understated sensuality, cocktail-ready ease in the La Lune Cocktail Midi Dress ($204), and bias cowl drape on the La Lune Bias Cowl Midi Dress ($117) for pull-on directional flow. Fully lined with hidden zippers, they move seamlessly from vows to after-parties, delivering contemporary elegance and refined sensuality for the intentional bride who favors wearability over excess.