Faithfull The Brand

Faithfull the Brand: Founded in Bali in 2014, Faithfull the Brand is known for its effortless resortwear—linen dresses, softly structured tops, and swim pieces designed to travel seamlessly from beach to city. Rooted in artisanal production in Indonesia, the label’s aesthetic blends sun-washed femininity, relaxed tailoring, and nostalgic silhouettes, defined by breathable natural fabrics, considered details, and an unmistakably vacation-minded ease.

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Details That Define: Faithfull's Strapless Stripe Seduction

Faithfull the Brand, the contemporary cool up-and-comer redefining effortless resort glamour, captures it perfectly in 'In the details' with the Arlette Strapless Top and Casia Maxi Skirt vibe. Enter the Citara Strapless Top in Puce Sepia Stripe ($104), a striped knit stunner in 69% cotton 31% nylon—pull-on ease with elastic neckline hugging a straight silhouette, varying stripe widths adding artisanal edge. Hand-wash simple, its breezy fit flatters every curve for day-to-night transitions. Elevate with the flowy Casia Maxi or go solo in the Esenia Knit Dress ($228, 64% cotton, 35% nylon, 1% elastane) for drop-waist drama, midweight comfort unlined and utterly versatile. For total immersion, the Citara Strapless Dress in Pale Blue Stripe ($350) blends horizontal bodice stripes into skirt waves. This look's vibe screams sun-drenched sophistication—perfect for beachside soirées or urban escapes, where forgiving knits meet bold, modern ease.

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Stripe Seduction: Faithfull the Brand's Navy Cream Knitwear Magic

Faithfull the Brand, the contemporary cool up-and-comer that's redefining effortless chic, drops a new matching set straight from their beloved true knitwear archive in a striking navy cream stripe. Picture the Antibes Strapless Top ($136) in lightweight 100% linen with its elasticized neckline and cropped fit, perfect for baring just enough shoulder for those sun-drenched beach clubs. Pair it with the Citara Skirt in Espresso Pine Stripe ($203), a maxi silhouette with vertical stripes, subtle A-line flare, and a wide solid waistband in midweight knit that hugs then flows for all-day ease. Or go full length in the Axel Maxi Dress ($119), unlined halter with self-tie closure in cotton-nylon knit, midweight and forgiving. For edgier vibes, slip into the Elise Skirt ($168), unlined cotton-linen blend with hidden side zip, midweight and tailored. Breezy materials meet versatile fits for transitional occasions—from rooftop soirées to coastal escapes—delivering that insider edge with pull-on simplicity and hand-wash luxury.

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Sol Searching: Faithfull's Bikini Tops for Effortless Island Vibes

Faithfull the Brand captures that contemporary cool with an up-and-coming flair, blending laid-back luxury and wanderlust-inspired designs that feel fresh off the runway yet utterly wearable. Spotted on #FAITHFULLGirl Lucrezia Worthington lounging in the Maldives, their Sol Bikini Top lineup is the ultimate vacation essential, crafted from sumptuous stretch swim fabrics that hug the body like a second skin. The Sol Bikini Top in Verde ($74) boasts a gathered bust detail and wide shoulder straps for a supportive, flattering fit that enhances your natural curves without sacrificing comfort—perfect for dipping into turquoise waters or sipping cocktails poolside. For a bolder statement, opt for the shiny puce version ($113) with its ruched bust and seamless cups, offering a glossy vibe that's equal parts sultry and sophisticated. Meanwhile, the blue iteration ($111) keeps it classic with wide-set straps and a solid hue, while the Rosella Floral print ($78) adds a romantic, blooming touch ideal for sunset strolls. Whether you're channeling tropical escapism or everyday allure, these underwire wonders deliver impeccable structure, breathable materials, and that effortless chic occasion-ready for any sun-soaked adventure.

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Broderie Bliss: Faithfull the Brand's Strapless Maxis Redefine Effortless Cool

Faithfull the Brand, the contemporary cool up-and-comer turning heads with its breezy Australian flair, nails summer wanderlust with The Lia Maxi Dress—a strapless stunner in delicate cotton broderie that whispers effortless elegance. Echoing this vibe, their lineup shines: the MAXIVESTIDO HEDY ($145) in 100% linen with rayon trim and cotton lining for a partially lined, hidden-zip silhouette that's hand-wash dreamy; the Lenise Maxi Dress ($264), unlined and fluid for sultry days; the Hedy Maxi Dress ($215), partially lined with side-zip ease; and the Baia Maxi ($159), pure cotton pull-on perfection with adjustable straps and smocked bodice. These maxis offer lithe, flowing fits ideal for beach escapes, garden parties, or golden-hour dates—breathable materials that drape like a second skin, blending boho romance with modern edge for that insider-approved, can't-leave-home-without-it allure.

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Lisbon Layers: Faithfull's Polo Stack Steals the Morning

Faithfull the Brand, the contemporary cool up-and-comer turning heads with its breezy, effortless edge, nails the art of polished layering in a sun-drenched Lisbon morning with #FAITHFULLGirl Tamara Mory. Picture Tamara Mory wandering Portugal's cobblestone streets in a masterful polo stack: the luxurious Sable Polo Shirt ($210, 49% viscose, 36% cotton, 14% nylon, 1% elastane, machine washable with its half-button placket) peeking from under the crisp 100% cotton Capri Shirt ($196, lightweight poplin with front button closure and cuffs, perfect hand-wash care). Layer on the midweight Sable Polo Shirt ($180, 65% cotton 35% nylon knit, partial front buttons) and crown it with the slouchy-chic Harlow Oversized Polo ($188, 58% viscose 42% cotton fully fashioned knit, hand wash cold). These pieces boast relaxed fits—oversized silhouettes with subtle structure—blending soft, breathable materials for all-day comfort. The vibe? Urban wanderlust ready, from café hopping to sunset aperitifs, proving Faithfull's knits are your new season heroes.

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Stripes in Paradise: Faithfull's Effortless Vacation Knits

Faithfull the Brand is that up-and-coming powerhouse channeling contemporary cool with pieces that feel both fresh and timeless, perfect for the modern wanderlust. Captured in the sun-drenched vibes of Bali, model Aisha Katherine embodies the ultimate #FAITHFULLGirl in these vacation essentials, blending relaxed sophistication with playful patterns. Dive into the Sable Polo Shirt in Espresso Pine Stripe ($180), a striped knit top crafted from soft, breathable materials with a point collar and short sleeves for that easy, fitted silhouette—ideal for balmy days. Layer on the Cinta Cardigan in Ombre Stripe Macro Juniper ($240), a fitted knit wonder in 60% cotton blend, featuring a crew neck and button-front for versatile styling from beach to bar. For a cozier take, the Harlow Oversized Polo in Scandi Stripe Red Cream ($188) offers a relaxed fit with long sleeves, perfect for those breezy evenings. Don't miss the Sable Polo Shirt in Luis Stripe Dusty Mauve ($210), a 49% viscose mix that's all about that dusty, dreamy hue and partial button placket. These knits scream effortless chic, blending comfort and edge for tropical getaways or urban escapes alike.

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Bali Beach Bliss: Faithfull's Effortless Vacation Vibes

As an up-and-coming powerhouse in contemporary cool, Faithfull the Brand captures that effortless, sun-drenched spirit with pieces that scream wanderlust—think vacation essentials straight from Bali's golden shores, as seen on #FAITHFULLGirl Aisha Katherine. Dive into the Della Bikini Bottoms in Coffee ($94), crafted from luxurious stretch swim fabric with playful side ties and ring details for a customizable fit that hugs curves just right, perfect for lounging poolside or beach hopping. Pair it with the Alani Bikini Top in Coffee ($99), a triangle style in solid hues accented by contrast crochet trim and thin, adjustable shoulder straps, offering a boho-chic vibe that's both supportive and stylish for all-day adventures. For a floral twist, mix in the X Revolve Andrea Bikini Bottom in Lavande ($32), a low-rise wonder in stretch swim with a blooming print, or the Shae Bikini Top in Gita Floral ($34), featuring self-tie halter and back straps for that flirty, center-stage fit. These mix-and-match gems blend breathable materials with flattering silhouettes, embodying a laid-back yet elevated occasion-ready aesthetic—ideal for tropical getaways where comfort meets cool-girl edge.

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Stripe into Bali Bliss: Faithfull's Vacation Essentials

Faithfull the Brand embodies that contemporary cool vibe, an up-and-coming powerhouse blending effortless chic with wanderlust appeal—think sun-soaked escapes and laid-back luxury. Capturing the essence of Bali's tropical allure, as seen on #FAITHFULLGirl Aisha Katherine, these vacation essentials revolve around striped shorts that scream summer sophistication. Dive into the Playa Mini Short in Ombre Stripe Macro Juniper for $170, crafted from a horizontally striped knit fabric with a high-rise fit that hugs curves comfortably, perfect for beachside strolls or poolside lounging. For a more relaxed take, the Miel Shorts in Hydra Stripe at $98 offer a low-rise silhouette in woven fabric, accented by a striped waistband and drawstring for adjustable ease—ideal for those balmy evenings exploring Indonesian markets. And don't miss the Playa Mini Short in Luis Stripe Dusty Mauve for $180, another high-waisted knit wonder in soft mauve tones that channels a dreamy, sunset vibe. Whether you're jet-setting or daydreaming of paradise, these pieces deliver versatile fits in breathable materials, embodying that carefree occasion-ready spirit with a nod to sustainable style.

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LA Cool: Faithfull the Brand's Effortless Playsuit Edit

Faithfull the Brand embodies that contemporary cool, up-and-coming spirit that's perfect for the laid-back yet chic LA lifestyle, as captured in their styling series at home with #FAITHFULLGirl Jaime Ridge. Drawing from breezy, effortless vibes, these woven playsuits are crafted from lightweight materials that drape beautifully, offering a relaxed fit that's both flattering and functional for sun-drenched days or casual evenings out. Take the Isole Playsuit in Basil ($112), with its collared button-down top, chest flap pockets, and wide cuffed sleeves—ideal for a versatile brunch-to-beach occasion, blending utility with a fresh, herbaceous hue. For a more polished edge, the Freja Playsuit in Blue Pinstripe ($145) features a crisp collared neckline and front button closure, its light blue and white stripes evoking nautical sophistication in a wide-sleeved silhouette that's roomy yet refined. Elevate the look with the Freja Playsuit in Wine Stripe ($187), where bold stripes meet long, wide sleeves for a dramatic yet wearable vibe, perfect for transitional fall outings. Or opt for the Isole Playsuit in Mid Blue ($132), its light blue tone and buttoned cuffs delivering that timeless, easygoing fit for everyday adventures. These pieces scream understated luxury, making them must-haves for the modern wardrobe.

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LA Dreamin': Effortless Knit Layers with Faithfull the Brand

Faithfull the Brand embodies that fresh, contemporary cool vibe of an up-and-coming label that's quickly becoming a staple for the effortlessly chic. In this at-home styling series captured in sunny LA with #FAITHFULLGirl Jaime Ridge, we're all about versatile pieces that blend comfort with edge. Start with the Artemi Knit Dress in Coffee & Beige ($88), a sleeveless bodycon midi crafted from soft ribbed knit with contrast trim—its form-fitting silhouette hugs curves while offering breathable ease for those balmy West Coast days. Layer over the Citara Strapless Top in Cocoa ($53), a fine-gauge striped knit crop that's strapless and cropped for a playful peekaboo effect, or switch to the Citara Strapless Top in Puce Sepia Stripe ($104) for varying stripe widths that add graphic interest. Complete the look with the Ciele Maxi Skirt in Azalea White ($133), a mesh full-length straight cut with an elasticized waistband, perfect for a bohemian yet polished vibe. Ideal for casual brunches or sunset strolls, these materials—think airy knits and sheer meshes—deliver a relaxed fit that's occasion-versatile, transitioning seamlessly from home lounging to city adventures.

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Stripes of Serenity: Faithfull's Effortless LA Playsuit Vibes

As an up-and-coming force in contemporary cool, Faithfull the Brand captures that effortless West Coast allure, blending laid-back sophistication with a nod to vintage charm—think sun-drenched afternoons in LA, as seen in their latest styling series at home with #FAITHFULLGirl Jaime Ridge. The star of the show? The Freja Playsuit, available in vibrant iterations like the Green Stripe ($152) with its lightweight woven fabric that drapes beautifully in a relaxed fit, featuring a collared button-down top, wide bell sleeves, and a cinched waist for that perfect balance of structure and ease. For a richer palette, the Wine Stripe version ($187) offers the same striped elegance in a deeper hue, ideal for transitioning from cozy at-home lounging to impromptu city strolls. Don't overlook the Clare Stripe ($150), whose airy material and button-up front scream versatile daytime chic, or the Capaci Playsuit in Baratti Stripe With Pelosa Stripe ($145), with its vertical blue-and-white stripes adding a nautical twist to the collared, long-sleeve silhouette. These pieces embody a breezy, bohemian vibe—perfect for casual occasions where comfort meets style, whether you're channeling Jaime's LA glow or curating your own wardrobe refresh.

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Effortless LA Vibes: Faithfull the Brand's Striped Romper Revolution

As an up-and-coming darling in the contemporary cool scene, Faithfull the Brand captures that effortless West Coast spirit with pieces that blend breezy sophistication and laid-back charm—think sun-drenched days in LA, as seen in their latest styling series at home with #FAITHFULLGirl Jaime Ridge. Dive into the Freja Playsuit in Green Stripe ($152), a long-sleeve romper crafted from lightweight woven fabric with a collared button-down top, wide bell sleeves, and a cinched waist for a flattering, relaxed fit that screams versatile daytime elegance. Pair it with the Elva Shorts in Cherry Stripe ($143), high-waisted wonders in striped woven material featuring an elasticated waistband for ultimate comfort, perfect for mixing into casual outings or poolside lounging. For a bolder stripe moment, the Capaci Playsuit in Baratti Stripe With Pelosa Stripe ($145) offers vertical blue-and-white patterns on a collared, button-front silhouette that's ideal for transitional occasions from brunch to beach walks. And don't overlook the vibrant Isole Playsuit in Apple ($88), a bright green cotton blend with long sleeves and a button-down front, delivering a fresh, fitted vibe for those impromptu LA adventures—each piece embodying breathable materials, easygoing fits, and that irresistible cool-girl energy for everyday escapades.

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LA Vibes: Faithfull the Brand's Effortless Playsuit Parade

Faithfull the Brand embodies that contemporary cool of an up-and-coming label, blending laid-back Australian roots with a global, effortless edge that's perfect for the modern wardrobe. In this styling series at home in LA with #FAITHFULLGirl Jaime Ridge, the spotlight shines on their versatile playsuits that scream summer ease. Take the Isole Playsuit in Basil ($112), crafted from lightweight woven fabric with a collared button-down top, chest flap pockets, and wide cuffed sleeves for a relaxed yet polished fit—ideal for brunch dates or beachside lounging. For stripes that pop, the Capaci Playsuit in Baratti Stripe With Pelosa Stripe ($145) offers vertical blue-and-white lines on a breathable woven material, its collared neckline and front buttons ensuring a flattering, cinched silhouette that's effortlessly chic for city strolls or casual evenings. Don't miss the Freja Playsuit in Clare Stripe ($150), a lightweight woven wonder with a button-up front and easy fit that transitions seamlessly from day to dusk. And for a solid hue, the Isole Playsuit in Mid Blue ($132) delivers long-sleeved comfort in soft blue tones, complete with buttoned cuffs for that rolled-up versatility. These pieces capture a vibe of understated cool, perfect for any occasion where comfort meets style.

Faithfull's Knit Affair: Effortless Layers for the Modern Muse

In the world of up-and-coming labels, Faithfull the Brand stands out with its contemporary cool vibe, blending breezy sophistication and wearable edge that's perfect for the style-savvy set. Drawing from their beloved knitwear ethos—as seen on our #FAITHFULLGirls—this season's standout pieces channel that effortless charm into versatile dresses ready for any occasion, from sun-drenched brunches to twilight soirees. Take the Laria Mini Dress in Beige Pinstripe ($198), crafted from a lightweight woven fabric that drapes like a dream; its collared neckline and long sleeves offer a tailored fit with a relaxed, mini-length silhouette, ideal for layering over knits on cooler days or styling solo for a polished yet playful vibe. Pair it with the Artemi Knit Dress in Coffee & Beige ($88), a sleeveless bodycon in ribbed knit that hugs the body with midi-length grace, accented by contrast trim for a subtle pop—think form-fitting comfort in soft, breathable material that transitions seamlessly from office hours to evening escapades. These pieces embody Faithfull's knack for materials that feel luxurious yet approachable, fits that flatter without fuss, and a vibe that's inherently cool and occasion-agnostic, proving why this brand is a must-watch for those in the know.

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Island Time Bliss: Faithfull The Brand's Breezy New Arrivals

Faithfull The Brand, the Bali-founded resortwear maestro since 2014, masters sun-washed femininity with artisanal Indonesian craftsmanship and vacation-ready ease that transitions seamlessly from beach to city streets. Dive into the Isole Playsuit ($112), a 100% organic cotton dream with partial front buttons and an elastic waistband for effortless, flattering movement on island time. Layer it under the En Vau Oversized Shirt ($196), its 50% cotton-50% rayon midweight fabric delivering relaxed oversized fit, notched lapel, and button cuffs for that softly tailored vibe. The slimmer En Vau Shirt ($165) offers oblong-shaped buttons and breathable drape for understated polish, while the Artemi Knit Dress ($88) in lightweight acrylic-elastane-nylon blend pulls on with nostalgic silhouette and stretchy comfort. These natural-fiber staples radiate #FAITHFULLGirls nostalgia—perfect for balmy escapes or everyday wanderlust.

Pinstripe Power: Faithfull's Fresh Take on Fall Silhouettes

As an up-and-coming darling in the contemporary cool scene, Faithfull the Brand continues to captivate with its effortless blend of modern edge and timeless appeal. This season, they're owning the silhouette game with pieces that scream versatility and sophistication, like the Sofie Maxi Dress in Chocolate Brown ($350), a slinky off-the-shoulder gown crafted from stretch jersey knit that hugs every curve with a draped open back for that dramatic flair. Pair it with the Laria Mini Dress in Beige Pinstripe ($198), a lightweight woven mini that channels preppy chic through its collared neckline and long sleeves, perfect for layering or standing solo. The materials—jersey's forgiving stretch and the pinstripe's crisp weave—deliver a fit that's both form-flattering and forgiving, ideal for transitioning from day to dusk. The vibe? Polished yet playful, evoking a confident, city-slicker energy that's spot-on for autumn occasions, from gallery openings to intimate dinners. Whether you're elongating lines with the maxi's floor-grazing hem or keeping it short and sassy with the mini, these designs in that new chocolate plum pinstripe are your ticket to the silhouette of the season.

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Faithfull the Brand has that effortless contemporary cool nailed down—think up-and-coming vibes with a nod to sustainable, breezy pieces that feel like they're straight out of a sun-drenched editorial. Their latest post is all about building anticipation for the Casa Estudio Wrap Necklace from the Eliou collaboration, dropping soon and screaming that wrapped-up, artisanal edge we crave for layering into fall. It's got us rethinking our wardrobes around those tie-front silhouettes, starting with the Lulea Wrap Vest in Black ($134), a 100% linen number that's perfect for wrapping over basics with its adjustable pull-tab and hand-wash ease. Pair it with the Antibes Sleeveless Wrap Shirt in Black ($98), another linen gem with a front tie that adds just the right amount of structure without trying too hard. For contrast, we're eyeing the Alliste Oversized Wrap Shirt in White ($141), cut from organic cotton poplin with button cuffs for that oversized, surplice flow. And don't sleep on the Lulea Wrap Vest in White ($107)—it's the lighter counterpart, all linen and surplice waist, ready to mix into your rotation as temps dip. Sign up for the drop; this collab's about to elevate everything.

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