Jaded London has that effortless contemporary cool that's been quietly dominating the up-and-coming scene, blending streetwise edge with high-fashion flair—think London grit meets global wanderlust. Their latest "IDOL" drop, starring the magnetic Alana B C captured by Bruce Anderson, channels a sultry, enigmatic mood: moody lighting, flawless makeup by Grace Maria Ellington, and hair that's all textured rebellion courtesy of Chris Crossed. It's the kind of campaign that makes you want to slip into something daring, and we're obsessed with the Knitted Trim Plunge Dress in Brown ($190) for its deep V-neck and tactile knit details that hug just right. Pair it with the Trim Asymmetric Dress in Brown ($125), whose off-kilter hem and metallic accents add that asymmetric twist for layering intrigue, or go full drama in the Macrame Slashed Layered Dress in Black ($180), with its slashed macramé overlays screaming nocturnal allure. Shot on location with a killer team including styling by Waleria P, this is Jaded at its most idolized—pure, unfiltered vibe.