Shona Joy's SS26 Bridal Revolution: Edge Meets Eternity

Shona Joy, the up-and-coming powerhouse channeling contemporary cool with effortless sophistication, is redefining bridal for the modern muse in its SS26 collection. Grounded in timeless elegance yet infused with a fresh, edgy twist, these pieces are designed for intentional moments that transcend tradition. Take the La Lune Frill Cuff Bias Midi Dress ($380), a lightweight satin dream with long sleeves, a plunging V-neckline, and button-front closure that drapes bias-cut for a fluid, flattering fit—perfect for the bride seeking romantic fluidity without the fuss. Its material shimmers subtly, offering a luxurious hand feel that's both airy and structured, ideal for intimate ceremonies or destination weddings. Complementing it is the La Lune Cowl Neck Midi Dress ($207), crafted from sustainable Lenzing™ Ecovero™ viscose blend with a polyester lining for smooth, breathable comfort. The cowl neck adds a sensual drape, hugging curves in all the right places while maintaining an easy, midi-length silhouette. This duo embodies a vibe of understated glamour, blending bridal purity with urban edge—versatile enough for rehearsal dinners or elopements. Available now on shonajoy.com.au, with the US store launching January 9, 2026, these are must-haves for the fashion-forward bride ready to make her mark.