Things are heating up. 🔥 A preview of what’s landing this Tuesday. Don’t forget—House of Affirmation, AFRM’s first-ever pop-up experience, opens this Friday, 6.19. RSVP via the link in bio.
Rococo Sand creates designs in harmony with the beauty, softness, and power within each woman. This look captures green's current allure through the Cowl Neck Top and Midi Skirt, both rendered in fluid 100% viscose with a ruched satin finish on the top and lightweight satin on the fully lined skirt. The cowl neck drapes with quiet sensuality while the midi hem sways with effortless movement, revealing a botanical print in rich, saturated tones. Hidden side zippers ensure a clean silhouette that flatters without constraint. Together the pieces feel at once grounded and luminous, equally suited to sunlit garden lunches or candlelit evenings. Priced at $92 for the top and $138 for the skirt, the co-ord offers an accessible way to own the season's most compelling color story with understated grace.
Significant Other channels an always-on-vacation spirit with breezy fabrics and fluid lines that celebrate the divine feminine. The Oceane Tank, priced at $230, features a lightweight rib jersey self in 92% viscose and 8% elastane paired with a delicate macrame bralette, creating a layered look that balances soft structure with gentle sensuality. Styled alongside the Bodicia Jean in the same mossgold hue, the pairing delivers quietly powerful staples that feel anything but basic. The soft neutral palette and tactile details evoke effortless holiday glamour, perfect for resort escapes or sun-drenched evenings. Fluid draping and thoughtful construction allow the pieces to move with confidence, empowering wearers to embrace their most authentic selves. Whether layered for a day by the water or dressed up for an occasion, this duo captures luxurious ease with refined edge.
Runaway The Label has built its name on occasion-driven silhouettes that fuse sensuality with polish, and the Vernanza Halter Knit Mini Dress captures that signature confidence at $109. Cut from a fluid blend of polyester filament, metallized threads, and viscose, the fabric delivers a soft shimmer and subtle texture that feels elevated yet breathable for summer. The halter neckline frames the shoulders while the body-skimming mini length accentuates the figure without sacrificing wearability. Fully lined for comfort, it moves from sunset drinks to late-night destination moments with unapologetic ease. Its open-knit surface and metallic flecks add the tactile interest that feels current, turning a simple silhouette into a statement piece that reads both relaxed and deliberately bold.
DND on vacation - @aishapotter in our Baby Knot Gold.
🤍 One shoulder, endless compliments. #thelinenshop #weddingdress #summerdress
Runaway The Label has built its reputation on occasion-driven silhouettes that fuse sensuality with polish, and the Diana Asymmetric Neck Maxi Dress delivers exactly that. Crafted from a midweight knit of 95% viscose and 5% polyester, the $179 piece skims the figure with fluid ease while its one-shoulder neckline and open back create striking negative space. The pull-on silhouette feels both deliberate and effortless, moving seamlessly from sunset cocktails to late-night dinners. Its clean, confident lines echo the season’s appetite for minimal-strap dressing and elongated proportions, proving that a single statement maxi can anchor an entire evening look. Whether paired with barely-there sandals for a destination escape or layered with fine jewelry for an urban night out, this dress captures the label’s signature blend of glamour and wearability.
Thoughtfully designed in California, Perfect White Tee channels an effortless, sun-kissed sensibility straight into New York’s pulse. The Ziggy Fleece Inside Out Shrunken Sweater, $138, is cut from lightweight 100% cotton fleece with an inside-out finish and ribbed hem that hugs the torso in a cropped, modern silhouette. Layer it over the Travel Crew Neck Sweatshirt, $130, whose soft jersey blend drapes with just the right amount of ease. Together they strike a balance between cozy texture and clean lines, perfect for crisp mornings in SoHo or late-afternoon walks across the bridge. The natural hand-feel and relaxed proportions make these pieces feel like an extension of the city itself—casual yet considered, ready for whatever the day brings.
This one’s for New York. 🧡🏀 Rockin’ orange and a whole lot of New York pride. Let’s go Knicks! ✨ #NewYorkRoots #NewYorkStateOfMind
SAYLOR NYC has mastered the balance of playful femininity and polished structure since its 2014 founding, delivering occasion-driven pieces that feel both flirtatious and refined. The Blithe Set captures that signature ease at $275 in a midweight crochet textile, complete with front button and drawstring closure plus functional front pockets. Its open-knit texture delivers the tactile dimension currently resonating across ready-to-wear, turning a once-swim-adjacent fabric into a complete summer outfit. The relaxed yet considered silhouette moves seamlessly from daytime city moments to celebratory nights, offering breathable comfort and visual interest without overwhelming simplicity. Whether styled for a spontaneous Friday outing or an evening gathering, the set embodies modern romance with confident, party-ready appeal that feels distinctly SAYLOR.
A waist-defining linen halter with contrast details: the Cassia Mini Dress🌞 Now in butter yellow at @revolve
soon to sell out 🌴 the peyton top + dolce bottom
Rococo Sand designs in harmony with the beauty, softness, and power within each woman, creating pieces that feel both intimate and empowering. The Rene Fringe Top at $194 showcases this vision in 100% viscose with a lightweight satin hand, its self-tie halterneck and back strap closure allowing the fabric to skim the body with fluid grace. Paired with the matching maxi skirt, the terracotta palette captures the warmth of a Costa Rican sunset, turning every movement into a soft sway of fringe. The silhouette balances ease and allure, making it ideal for barefoot beach dinners or golden-hour strolls. Viscose’s breathable drape keeps the look light against tropical air while the rich earth tones ground it with quiet strength. Whether layered with simple gold hoops or left to speak alone, this Rene ensemble delivers holiday energy that feels personal, sensual, and undeniably modern.
A wardrobe designed to move with you through every destination, reservation and to-do list. Available to shop in our brand new Selfridges retail space.
Vacation wardrobe must have | Shop The Caspian Mini Dress with tassel fringe details Styled By @hollyjadestyle
Presented in limited quantities — our hand-crocheted Sand Shimmer capsule, refined Pistachio silks and knits, & exquisitely embellished Orchid beading. Releasing tomorrow at 6pmEST at our online boutique. #ASTARESORT
Shona Joy has long mastered the art of elevated eventwear that feels both refined and easy to wear, and the La Lune Asymmetrical Draped Maxi Dress captures that signature balance perfectly. Cut from fluid satin in a soft neutral tone, the one-shoulder silhouette features sculptural pleating and an artful asymmetrical drape that moves with quiet sensuality. Fully lined with a hidden side zip, the $340 piece skims the body before pooling into a graceful maxi hem, delivering the directional ease the brand is known for. Whether styled for a sunset dinner or an intimate celebration, it embodies contemporary elegance without trying too hard—proof that a single liquid-fabric statement can carry an entire evening.
Audri top + short 🍒 Photo by @soulclubb
Be EXTRA kind this summer 🛥️
Our camera roll currently 📷 #katiemay #community #cameraroll