With Jean is the epitome of contemporary cool, an up-and-coming brand that's redefining effortless style with its fresh, playful designs that blend modern edge with timeless appeal. As a senior fashion editor, I'm obsessed with their latest drops, especially for those sun-drenched days ahead. Picture this: the With Jean Rendezvous Top in Yellow Polka Dot, priced at a steal of $80, crafted from 100% rayon with a wrap-around tie closure, halterneck styling, and a daring plunging neckline that's perfect for turning heads. Pair it seamlessly with the With Jean Magnol Dress in Yellow, available for $120, made from a luxurious 70% rayon and 30% polyester blend, featuring unlined halterneck ties and a front double buckle detail that adds just the right touch of flirtation. This combo screams summer romance—think breezy brunches or golden-hour strolls. And here's the insider tip: it's the last day to snag 30% off sitewide with code BFCM, so don't sleep on elevating your wardrobe with these must-haves from Revolve.com. Trust me, this yellow polka dot duo is your ticket to contemporary chic without the fuss.
Astr the Label is the epitome of contemporary cool, an up-and-coming force in fashion that's all about blending effortless style with that fresh, modern edge—think pieces that transition seamlessly from day to night without missing a beat. Enter the Eryn Cardigan in Wine, priced at $119 on Revolve.com, a sumptuous knit crafted from a blend of 50% viscose, 28% polyester, and 22% nylon for that perfect drape and stretch. With its button closure, ribbed cuffs, and dry-clean-only sophistication, it's made in China and screams understated luxury. Pair it with the matching Eryn Sweater Skirt in Wine for $98, featuring pull-on styling and unlined stretch jersey that hugs in all the right places. This duo is your go-to for fall layering, evoking a rich, burgundy vibe that's equal parts cozy and chic. Whether you're strolling city streets or sipping lattes, it's the set that elevates your wardrobe instantly. And with Astr's current 30% off everything sale, your cart is begging for this upgrade—because looks this good deserve to be yours now.
The dress you pack first. Our Reid Drop Waist Maxi. ISOLA, Resort 25.
Baobab is that under-the-radar label nailing contemporary cool with pieces that feel effortlessly fresh and up-and-coming, like they've been pulled from a Mumbai street-style dream. The vibe in their latest post? Pure obsession—@dcopperman owning the scene in the Flora Maxi Dress in Cocoa, channeling that sultry, sun-drenched #MumbaiR26 energy with effortless flow and a nod to tropical wanderlust. We're equally hooked on the Baobab Kira Maxi Dress in White ($156), a viscose blend number that's partially lined for that perfect drape, pulling on with a back tie that adds just the right hint of skin—hand wash it to keep it pristine. Then there's the Baobab Bass Maxi Dress in Berries ($255), all heavyweight ribbed knit in 100% acrylic, with halterneck styling and a back button loop that screams quiet confidence for those balmy evenings. It's the kind of lineup that makes you rethink your summer rotation, no fluff needed.
4th & Reckless has that effortless contemporary cool nailed down—think up-and-coming edge with pieces that feel fresh off the London streets, blending tailored vibes with a nod to the unexpected. Right now, their Black Friday drop is all about that urgent, don't-sleep-on-it energy, with 30% off sitewide on the UK site (exclusions apply, naturally), spotlighting top picks that scream versatile layering for the season ahead. We're zeroing in on the Melia Coat in Cream ($148), a double-breasted dream in soft polyester-viscose that drapes just right over everything; pair it with the Reyn Cardigan in Chocolate ($100), whose curved hem and ribbed knit add that subtle wool-infused warmth without bulk. For a bolder statement, the Carey Coat in Black & Cream Check ($186) brings notched lapels and a detachable belt for cinched sophistication, while the Macie Linen Top in Brown ($69) and matching Macie Linen Trouser in Brown ($93) create an easy, breezy viscose-linen set that's machine-wash friendly and perfect for transitional days. Don't overlook the Maggie Trouser in Burgundy ($82), with its sleek zip fly and elastane stretch—ideal for elevating any ensemble before these slip away.
Saylor's been on my radar as that up-and-coming label nailing contemporary cool with pieces that feel fresh yet timeless—think effortless silhouettes that whisper downtown edge without trying too hard. Their latest post hits different, all about gratitude after 12 years of building this vibrant community, from heartfelt tags to those promo drops on fan-favorite styles that keep the love looping back. It's got that warm, reflective mood, spotlighting real women in their designs like the Roseanne dress or Blanche sweater, but honestly, I'm zeroing in on the Caitriona Dress in Ruby ($165) from Revolve— that rich polyester pop with hidden details and full lining screams versatile date-night magic, made in China for that polished finish. Then there's the Caitriona Mini Dress in White ($180), cotton crisp and exposed-side daring, perfect for layering into fall or owning a summer sunset. Head to their site; these are the kind of finds that make you feel part of the inner circle, no fluff attached.
Sovere Studio is that fresh up-and-comer we've been tracking, blending contemporary cool with effortless edge—think minimalist silhouettes that feel lived-in yet polished, perfect for the girl who's always one step ahead. This "Olive Moment" post nails that vibe, channeling a serene, earthy mood with soft olive and khaki tones that whisper quiet luxury for fall transitions. We're obsessed with how it spotlights the SOVERE Demi Mini Dress in Olive ($168) from Revolve, its polyester-viscose blend draping like a dream over that subtle lining for a body-skimming fit that's equal parts sleek and forgiving. Paired seamlessly with the SOVERE Eve Pant in Neutral ($74), those rayon-linen trousers bring a relaxed taper via zip fly and hook closure, machine-wash friendly for real life. It's the kind of understated duo that elevates your everyday rotation—olive on neutral, minimal effort, maximum impact. If you're building a capsule wardrobe, this is your entry point.
Bec + Bridge has that effortless contemporary cool that's been turning heads in the up-and-coming scene, blending Aussie minimalism with a touch of edge that's perfect for those who live for understated drama. This latest drop from their ISOLA Resort 25 collection captures that hazy, film-strip nostalgia—think sun-drenched escapes and spontaneous seaside vibes, with the new Kiana Skort stealing the frame in a way that feels both fresh and timeless. We're obsessed with how it pairs into looks like the Lolita Asymmetric Skirt in Ice Yellow ($240), all lightweight viscose with that asymmetric hem draping just right for a breezy, asymmetrical twist on resort wear. Layer in the Karla Strapless Maxi Dress in Black & Chocolate Spot ($340), its mesh textile and strapless silhouette adding a sultry, partially lined edge that's equal parts playful and polished—hand wash it to keep that spot print popping. It's the kind of ensemble that whispers vacation mode without trying too hard, straight from Revolve and ready for your next analog-inspired getaway.
Retrofête has that effortless contemporary cool, the kind of up-and-coming label that's redefining party dressing with a wink to retro glamour—think sequins that shimmer without screaming for attention, all while keeping things fresh and wearable. This holiday season, their vibe nails the "showing up iconic" mantra, channeling a festive mood that's equal parts effortless sparkle and high-energy revelry, like you're the main event at a soiree that never ends. We're obsessed with the Catherine Sequin Dress in Silver Cloud ($498), its viscose base fully lined for that slinky, hidden-zip ease, perfect for twirling through midnight toasts. Then there's the Dionne Sequin Dress in Silver & White ($525), nylon with a viscose-lycra lining that hugs just right, imported from India for that artisanal edge. Don't sleep on the Alondra Sequin Dress in Silver Ice ($498), a polyester pull-on with spandex stretch that scoops low for subtle drama. And for the bold finale, the Eleanora Dress in Silver ($698) seals it with a concealed side zip and midweight polyester that drapes like liquid metal—holiday tradition, upgraded.
Jaded London has that effortless contemporary cool that's been quietly dominating the up-and-coming scene, blending streetwise edge with high-fashion flair—think London grit meets global wanderlust. Their latest "IDOL" drop, starring the magnetic Alana B C captured by Bruce Anderson, channels a sultry, enigmatic mood: moody lighting, flawless makeup by Grace Maria Ellington, and hair that's all textured rebellion courtesy of Chris Crossed. It's the kind of campaign that makes you want to slip into something daring, and we're obsessed with the Knitted Trim Plunge Dress in Brown ($190) for its deep V-neck and tactile knit details that hug just right. Pair it with the Trim Asymmetric Dress in Brown ($125), whose off-kilter hem and metallic accents add that asymmetric twist for layering intrigue, or go full drama in the Macrame Slashed Layered Dress in Black ($180), with its slashed macramé overlays screaming nocturnal allure. Shot on location with a killer team including styling by Waleria P, this is Jaded at its most idolized—pure, unfiltered vibe.
Geel.us is that fresh, up-and-coming label that's been quietly redefining contemporary cool with pieces that feel effortlessly sleek and just a touch subversive—think minimalist cuts with a whisper of edge, perfect for the girl who's always one step ahead. Right now, they're dropping into the holiday spirit with a sitewide sale that's got us scrolling non-stop: 25% off everything using code “GEELSGIVING,” and it's the ideal moment to snag those versatile staples that layer like a dream. We're obsessed with the Geel Ren Top in Hickory Brown ($73), a lightweight jersey number in 96% modal and 4% spandex that's all about that subtle bust ruching and easy machine-wash vibe—pair it with wide-leg trousers for an understated fall glow-up. Then there's the Geel Webster Top in Black ($89), wrapping things up with its front design and back ruched detail in a hand-wash-cold 95% modal blend, screaming quiet luxury for those moody, transitional evenings. It's the kind of discovery that makes you rethink your entire wardrobe rotation without trying too hard.
Amanda Uprichard has that effortless contemporary cool, the kind of up-and-coming label that's quietly redefining easy elegance with pieces that feel fresh off the runway but totally wearable. As we dive into little red dress season, their seasonal edit, Color Theory: Reds, captures that fiery, confident vibe—think bold crimson hues perfect for turning heads at holiday parties or impromptu dates. We're obsessed with the Amanda Uprichard X Revolve Cataluna Mini Dress in Crimson ($246), a sleek polyester number with lightly padded shoulders and a hidden back zip that hugs just right for that mini moment. For something playful yet polished, the Amanda Uprichard Katina Skort Romper in Candy Apple ($173) nails it with its midweight crepe fabric and skort illusion, ideal for layering under a blazer. Don't sleep on the Amanda Uprichard Demetra Dress in Crimson ($216), featuring a surplice front and partial lining for a flirty drape, or the Amanda Uprichard x REVOLVE Mezcal Dress in Crimson ($238), a halter style that's fully lined and made in the USA for that elevated edge. These are the reds that demand attention without trying too hard.
Geel.us is the up-and-coming powerhouse that's injecting contemporary cool into everyday wardrobes with its sleek, versatile designs that scream understated luxury. Picture this: the Geel Felice Dress in Black, priced at a steal of $102 on Revolve.com, crafted from a slinky 67% viscose and 33% polyester jersey that's fully lined for that perfect drape—hand wash only, but worth every effortless pull-on moment. Pair it with the equally irresistible Geel Sill Dress in Black for $81, featuring a machine-washable jersey textile with an unlined halterneck that drapes seductively at the neckline and back, offering midweight comfort for those transitional nights. As captured in their latest vibe, the Nori Dress on Lily embodies this magic, just in time for Geel's last sale of the year—don't sleep on these gems that transition seamlessly from day drinks to midnight escapades. Whether you're channeling minimalist chic or bold after-dark energy, these pieces redefine the little black dress with a fresh, insider edge that's all about that contemporary swagger.
Jaded London has that effortless contemporary cool nailed down—think up-and-coming edge with a nod to streetwise rebellion, always keeping things fresh and unpretentious. This latest drop, captured in a moody, high-contrast shoot featuring @alanabc channeling IDOL by @brvceanderson, hits with a raw, almost dystopian vibe: distressed knits, fringe details, and that perfect halterneck swagger, all set to launch November 26th at 12PM GMT. We're obsessed with the Fringe Button Cross Over Top in Black ($124), its 100% polyester self and elastane-laced lining draping just right for that crossover allure, paired seamlessly with the Laddered Knit Bandeau Dress in Grey ($101), a 60% acrylic, 40% nylon number with an asymmetric hem and back self-tie that screams textured grit. Shoutout to the squad—makeup by @gracemariaellington, hair by @chriscrossedd—making this a total mood for anyone chasing that insider edge without the fuss.
In the world of contemporary cool, by.dyln stands out as the up-and-coming brand that's redefining effortless edge with its fresh, fearless designs. This season, they're channeling untamed sophistication through the Nina Top in Leopard ($65) and Maddox Maxi Skirt in Leopard ($47), both crafted from semi-sheer, lightweight fabrics that drape like a dream. The Nina Top, with its long sleeves in a breezy mesh adorned with an abstract leopard print, offers a fitted yet forgiving silhouette that hugs the body just right, blending sensuality with street-smart vibe. Paired seamlessly with the Maddox Maxi Skirt's flowy, knit construction and that same mesmerizing print, the ensemble creates a bohemian-meets-urban fit that's forgiving on curves and endlessly versatile. Whether you're strutting through a gallery opening or owning a casual brunch, this duo exudes a confident, contemporary allure perfect for transitional occasions—think day-to-night transitions with a wild twist. And with new arrivals now live and part of their Black Friday Sale, it's the limited-time steal every fashion insider needs to snag before it's gone.
In the world of up-and-coming fashion, Saylorny embodies that effortless contemporary cool—think fresh, bold designs that turn heads without trying too hard. This holiday season, they're serving up the ultimate party looks that blend sultry sophistication with festive flair, perfect for those mistletoe moments. Take the Marsia Dress in Black, priced at $253, a mini wonder in stretch knit with a daring one-shoulder silhouette that hugs your curves and screams 'dance floor ready.' It's the kind of piece you'll reach for when you want to channel that ultimate holiday vibe, as spotlighted in their latest caption urging us to shop it on Anthropologie. Pair it with the equally captivating Christabel Dress in Black, also $253, crafted from luxurious velvet with a mock neckline and puffed shoulders for a touch of dramatic elegance. Whether you're opting for the Marsia's playful asymmetry or the Christabel's structured allure, these black beauties ensure you're the star of every soirée, blending comfort with high-impact style that's quintessentially Saylorny.
In the ever-evolving landscape of contemporary cool, up-and-coming powerhouse by.dyln continues to redefine effortless edge with their latest drop, perfectly timed for that Black Friday buzz. Enter the Plum set, a vibe that's equal parts sultry and sophisticated, launching this Monday to elevate your wardrobe game. At the heart of it is the Imani Top, priced at a steal of $55, crafted from a semi-sheer knit fabric that drapes like a dream, offering just the right hint of allure without overdoing it. Its sleeveless silhouette hugs the body with a flattering, form-fitting ease, while the mock neck and delicate lettuce edge trim add a touch of playful refinement—think modern minimalism meets flirtatious flair. This set screams versatile vibe: rock it for a daytime brunch with oversized sunnies and chunky boots, or transition seamlessly into evening cocktails by layering with statement jewelry. The rich plum hue brings a moody, autumnal depth that's both grounding and glamorous, making it ideal for those crisp fall occasions where you want to stand out without trying too hard. by.dyln nails the fit that's snug yet forgiving, ensuring comfort in every movement, whether you're striding through city streets or owning the dance floor. Don't sleep on this—it's the kind of contemporary staple that whispers 'cool girl' energy all season long.
Sovere Studio is that fresh up-and-comer we've been tracking, channeling contemporary cool with pieces that feel effortlessly modern and just a touch elusive—think understated edge for the girl who knows her way around a mood board. This latest drop, captioned "Alora Maxi / In Ganache/Black," nails that sultry, after-dark vibe: rich, velvety tones blending deep chocolate hues with inky shadows, perfect for slipping into something that whispers sophistication without trying too hard. We're obsessed with the SOVERE Alora Top in Plum ($88) from Revolve, its halter tie and ruffled trim adding a subtle flirt to the lineup, crafted from that sleek 95% polyester blend for easy movement. Pair it with the SOVERE Demi Top in Black ($76), where the high-shine viscose mix elevates the texture game, or layer on the SOVERE Eclipse Top in Black ($76) for that rayon-nylon stretch that hugs just right. It's all about building that maxi silhouette with versatile staples—ganache warmth meeting black's eternal cool, straight from the studio's rising orbit.
Geel.us is that under-the-radar label channeling contemporary cool with an up-and-coming edge—think effortless layers that feel lived-in yet utterly fresh, perfect for the girl who's always one step ahead. The latest post captures that vibe spot-on: Geelgirls owning the streets in the just-restocked Blake Vest, all sizes back in that soft Heather Grey that screams understated chic. We're obsessed with how it pairs seamlessly with the Geel Double Zip Vest in Heather Grey ($98), its dual-direction zipper adding just the right touch of utility without overcomplicating things—crafted from a viscose-poly blend that's slinky and hand-wash easy. Layer it over the Geel Lorrie Dress in Grey ($53), with its ruched sides and pull-on simplicity in midweight jersey that drapes like a dream, then ground it all with the Geel Luca Capri in Grey Onyx ($112), featuring a foldover waist and ruched details in that slinky viscose mix for a silhouette that's equal parts sleek and forgiving. It's the kind of monochromatic moment that turns errands into editorials—grey on grey, but make it iconic.
Amanda Uprichard is that up-and-coming label that's been quietly defining contemporary cool with pieces that feel fresh yet timeless, blending effortless tailoring with a nod to modern edge. Right now, we're diving into their holiday-ready vibe—think polished sets that transition seamlessly from office parties to cozy family dinners, all wrapped in that bestselling energy of easy sophistication. The moment captures it perfectly: an all-set-for-the-season ensemble that's both festive and unfussy. We're obsessed with the Amanda Uprichard x REVOLVE Braswell Top in Night Rose ($176), its 100% polyester sheen and gold-button details adding just the right sparkle, paired flawlessly with the matching Amanda Uprichard x REVOLVE Blythe Pants in Cocoa ($238) for a streamlined silhouette that's dry-clean chic. For a moodier twist, swap in the Amanda Uprichard Braswell Top in Wine ($131) with its tweed texture, or go bold with the Watkins Tweed version ($166) for floral-infused elegance. And don't sleep on the Amanda Uprichard Jane Pants in Black ($180) to ground it all—machine-wash ease meets sharp lines. This is your go-to for nailing those seasonal festivities without overthinking it.
