Faithfull the Brand has that effortless contemporary cool nailed down—think up-and-coming vibes with a nod to sustainable, breezy pieces that feel like they're straight out of a sun-drenched editorial. Their latest post is all about building anticipation for the Casa Estudio Wrap Necklace from the Eliou collaboration, dropping soon and screaming that wrapped-up, artisanal edge we crave for layering into fall. It's got us rethinking our wardrobes around those tie-front silhouettes, starting with the Lulea Wrap Vest in Black ($134), a 100% linen number that's perfect for wrapping over basics with its adjustable pull-tab and hand-wash ease. Pair it with the Antibes Sleeveless Wrap Shirt in Black ($98), another linen gem with a front tie that adds just the right amount of structure without trying too hard. For contrast, we're eyeing the Alliste Oversized Wrap Shirt in White ($141), cut from organic cotton poplin with button cuffs for that oversized, surplice flow. And don't sleep on the Lulea Wrap Vest in White ($107)—it's the lighter counterpart, all linen and surplice waist, ready to mix into your rotation as temps dip. Sign up for the drop; this collab's about to elevate everything.
Bec + Bridge is all about that effortless contemporary cool, the kind of up-and-coming label that's quietly reshaping resort wear with its clean lines and understated edge—think Sydney roots meets global wanderlust. Their latest drop, captioned "New colourway. Same silhouette. ISOLA, Resort 25," captures this breezy, sun-drenched vibe, reimagining a signature maxi for those endless summer escapes where you want to look put-together without trying too hard. We're obsessed with the Cedar City Maxi Dress in Candy Pink ($280) from Revolve—it's pure 100% viscose satin, made in Australia with that midweight drape, unlined for lightness, and finished with a back tie that adds just the right flirt. Pair it with the Sol Tie Maxi Dress in Mediterranean Blue ($320), also in silky charmeuse with a plunging V-neck and open back, for a tonal twist that screams poolside sophistication. These pieces nail that resort-ready fluidity, perfect for layering vibes from day to dusk without the fuss.
Asta Resort is that fresh, up-and-coming label nailing contemporary cool with pieces that feel effortlessly luxe and just a touch irreverent—think sequins that whisper rather than shout, perfect for those balmy nights where the vibe is all about mingling and making moves. Their recent Sydney boutique opening at 68 Oxford Street captured exactly that: a sun-drenched celebration buzzing with excitement, lively chats over Papa Salt Gin, and that signature Aussie heat turning everything electric, thanks to collaborators like Maison Silver and photographer Paloma Lane. It's the kind of event that sets the scene for what's next, and we're zeroing in on the looks that stole the show—I'm obsessed with the Natalia Mini Dress in Olive Oil Sequin ($260) for its slinky, pull-on ease that drapes like liquid gold, fully lined in rayon-spandex for that second-skin feel. Pair it with the Alex Embroidered Mini Dress in Gold Sequin ($290), with its subtle back hook closure and embroidered details adding just enough edge, both from Revolve and screaming dry-clean-only sophistication. These minis embody Asta's knack for turning party-ready into everyday armor, all while keeping things sustainably chic in polyester-cotton blends. If you're chasing that insider glow, snag them before the Sydney crowd does.
Shona Joy has that effortless contemporary cool nailed down—think up-and-coming edge with pieces that feel fresh off the runway but totally wearable for those endless summer nights. Capturing that vibe perfectly is this Lisbon moment with @tamaramory, where light lingers after dark, casting a dreamy glow on sultry silhouettes that whisper romance and rebellion. We're obsessed with the Asteri Mini Dress in Silver ($420) from Revolve, its 100% polyester sheen and viscose lining draping like liquid moonlight, paired seamlessly with the Alaya High Neck Cowl Mini Dress in Ivory ($155), all sequin sparkle and halterneck ties that add just the right touch of high-drama flair without overdoing it. It's the kind of duo that turns a casual evening wander into a full-on style statement—dry clean only, obviously, to keep that imported magic intact. If you're chasing that post-sunset allure, these are your go-tos for nailing effortless chic in any city escape.
Beach Riot has that effortless contemporary cool factor—think up-and-coming designs that feel fresh without trying too hard, perfect for those sun-drenched escapes where time just melts away. This look captures that exact vacation haze: endless ocean dips, golden sunsets blurring into night, and zero cares about the clock, all wrapped in a vibe that's equal parts fiery and free-spirited. We're obsessed with the BEACH RIOT x REVOLVE Riza Triangle Bikini Top in Famous Tangerine & Blossom Shine ($98), its shimmering lurex-nylon blend catching light like a tropical dream, with adjustable straps for that just-right fit you can pull on and forget. Pair it with the BEACH RIOT Sybil Bikini Top in Sweet Berry Wave ($93), where the wavy berry hues play off elastane-stretch contrasts for a subtle edge that screams understated fire. It's the kind of duo that turns a simple beach day into your personal runway—grab it before your next getaway calls.
For Love & Lemons has that effortless contemporary cool that's been turning heads in the up-and-coming scene, blending romantic whimsy with a sharp, modern edge that feels fresh without trying too hard. This holiday season, their latest drop nails the essentials vibe—think cozy fireside gatherings under twinkling lights, where red reigns supreme and every piece whispers understated festivity. We're obsessed with the Burnout Stripe Maxi Dress in Red ($253) from Revolve, its viscose-poly blend draping like a dream with those subtle burnout stripes adding just the right textural intrigue for layering over tights or slipping on solo for a low-key dinner party. Pair it with the For Love & Lemons x REVOLVE Bustier Gown in Red ($338), a structured stunner with nylon-spandex lining that hugs in all the right places, the bustier top giving off vintage-inspired glamour while the flowing skirt keeps things breezy and versatile. It's the kind of duo that elevates your winter wardrobe without the fuss—perfect for those evergreen moments that linger long after the holidays fade.
Baobab is that under-the-radar label nailing contemporary cool with a fresh, up-and-coming edge—think effortless pieces that feel like they've been in your wardrobe forever but still turn heads. Their latest drop captures this vibe perfectly in the "Effortless comfort, elevated elegance" moment from MumbaiR26, where breezy maxi dresses steal the show against sun-drenched backdrops, blending laid-back polish with a whisper of wanderlust. We're obsessed with the Ari Maxi Dress in Misty Blue ($300) from Revolve—its 100% polyester self and lined silhouette drape like a dream, zipping up hidden at the back for that seamless, no-fuss entry into chic territory. Pair it with the Kira Maxi Dress in White ($156), a viscose blend that's partially lined and pulls on with a simple back tie, ideal for layering or solo statements. These aren't just dresses; they're your go-to for transitioning from beachside lounging to evening soirees, all while keeping things understated and utterly wearable. If you're scouting the next big thing in easy elegance, baobab's got it locked.
Shona Joy is that up-and-coming label nailing contemporary cool with pieces that feel effortlessly luxe, like they've been pulled from a minimalist's dream wardrobe in Sydney's inner circles. This latest drop channels a moody, caffeine-fueled vibe—think "Cold brew. Your favourite fabrication, now in Espresso"—evoking lazy mornings turned into sultry evenings, where rich browns meet soft pastels in a palette that's equal parts grounded and whimsical. We're obsessed with the Allegra Lace Panelled Mini Dress in Espresso ($320), its charmeuse sheen and lace panels delivering that perfect hit of edge for a night out, fully lined with a hidden zip for seamless wear. Pair it with the Oliviera Plunged Cross Back Maxi Dress in Taffy ($340), a viscose blend that drapes like liquid silk, plunging just right for that effortless allure, or layer in the Oliviera Twist Front Midi Dress in Taffy ($295), unlined and twist-detailed for a breezy, hand-wash-cold simplicity that screams insider staple. It's all about that fabrication fixation, reimagined in hues that wake up your closet.
Lspace has that effortless contemporary cool nailed down—think up-and-coming vibes with pieces that feel fresh off the runway but totally wearable for real life. We're loving how their latest post captures that playful, versatile spirit with the caption "the carrie dress is made for every moment 🤭," evoking those spontaneous days that spill into sultry nights without missing a beat. At the heart of it is the LSPACE Carrie Dress in Sangria ($158) from Revolve.com, a slinky knit jersey number blending 90% viscose and 10% elastane for that perfect drape and stretch. It's unlined for a lightweight feel, pulls on effortlessly, and hits that sweet spot of understated sexy—imagine slipping it over sun-kissed skin for a beachside brunch or layering it with boots for an impromptu evening out. Hand wash cold to keep it pristine, but trust us, this one's a closet staple that adapts to whatever the day throws your way, channeling that insider edge without trying too hard.
Baobab is that under-the-radar label channeling contemporary cool with an up-and-coming edge—think effortless pieces that whisper sophistication without screaming for attention, straight out of Colombia's vibrant design scene. This latest post nails a mood of refined elegance, all about those multi-angle perfections in the SALMA SET in SEAGRASS, tagged with that intriguing #MumbaiR26 vibe that hints at worldly inspirations blending urban poise with tropical ease. We're obsessed with how it echoes through their lineup, like the Baobab Coralina Dress in Valentin ($211) from Revolve, a lightweight satin one-shoulder number in 100% polyester that's all pull-on simplicity for hand-wash days, unlined and ready to drape just right. Pair it mentally with the Baobab Liz Dress in Black ($300), a sleek halter style blending 94% polyester and 6% spandex for that subtle stretch, fully lined in a polyester-spandex mix for structure without fuss—hand wash, of course. It's the kind of discovery that elevates your rotation, refined and cool from every vantage.
Baobab is that fresh, up-and-coming label nailing contemporary cool with pieces that feel effortlessly modern and just a touch exotic—think clean lines meets subtle wanderlust. This latest post from their diaries captures the magic of Amber Fort in Jaipur, where golden light dances on vibrant hues, turning every snapshot into something worth framing; it's all about those unfiltered moments of color and discovery under the Indian sun, hashtagged #MumbaiR26 for that insider nod to their Mumbai roots. We're obsessed with the Baobab Riri Dress in Off Red ($132) from Revolve, its sleek polyester blend hugging curves with a hidden side zip that screams understated ease—perfect for roaming ancient ramparts without missing a beat. Pair it mentally with the Baobab Aman Maxi Dress in Ombra ($169), also on Revolve, where the flowing maxi silhouette in shadowy tones plays with that fort's dramatic light, fully lined for all-day comfort and closed with a discreet back zipper. It's the kind of edit that makes you rethink your travel wardrobe, blending cultural immersion with sharp, wearable style.
Festive glamour, the Retrofête way. #WelcomeToTheParty #RetrofêteDiaries
In the realm of contemporary cool, up-and-coming brand withjean is redefining effortless style with its latest restocks that scream understated chic. Drawing from their signature vibe of fresh, wearable fashion, this look channels that just-threw-it-on perfection for any occasion. Start with the Mikayla Top in Beige ($78), a versatile 73% cotton blend featuring front button closures and a collared neckline that's ideal for layering—hand wash cold to keep it pristine. Pair it seamlessly with the Camille Skirt in Beige ($98), an elasticized-waist knit in 89% viscose that's dry clean only for that midweight drape you crave. For a pop of playful energy, switch to the Casper Top in Yellow Dot ($68), a lightweight georgette halter with back tie closure and draped neckline, complemented by the Penny Skirt in Yellow Dot ($88), fully lined with an elastic waist for breezy, pull-on ease. Whether you're hitting the streets or a casual brunch, these pieces blend comfort and edge, proving withjean is the go-to for that enviable, low-key glamour. Restocked and ready online or in-store, they're your ticket to elevated everyday looks without the fuss.
In the world of up-and-coming fashion, LPA embodies that effortless contemporary cool, blending modern edge with wearable chic that's perfect for the style-savvy set. Enter the latest buzz: the Kaia top just got an upgrade, and it's arriving soon via @revolve and @fwrd, promising to elevate your wardrobe game. At the heart of this look is the LPA Paradisa Halter Top in Pearl White, priced at $141 on Revolve.com, crafted from a sleek 95% polyester and 5% elastane self with a 90% polyester and 10% elastane lining for that second-skin feel. Made in China and dry clean only, this halter is a masterclass in sophistication—think draped neckline that flatters every curve, ideal for transitioning from sun-drenched days to sultry evenings. Pair it with high-waisted trousers for an office-to-outing vibe or layer under a blazer for added polish. As a senior editor, I've seen trends come and go, but this piece screams timeless versatility; it's the kind of investment that refreshes your rotation without trying too hard. Snag yours before it's gone—LPA is redefining cool, one upgrade at a time.
Retrofête is that up-and-coming label nailing contemporary cool with a wink to disco-era glamour, the kind of brand that's quietly taking over our feeds without trying too hard. This latest drop? It's all about dialing up the party energy—cue the shimmer, turn up the shine, as their caption puts it, like you're stepping into a hazy, sequin-soaked night out under the #WelcomeToTheParty and #RetrofêteDiaries glow. We're obsessed with the Lavender Sequin Dress in Gold ($398), a slinky number that drapes just right in 100% polyester with that mesh lining for effortless movement, perfect for catching every light in the room. Then there's the Tula Sequin Dress in Silver ($398), fully lined and zipped at the back for a sleek, no-fuss fit that screams after-hours edge. Don't sleep on the Alondra Sequin Dress in Silver Ice ($498), with its pull-on styling and scoop details that add a subtle flirt—pure ice-queen vibes. And for something softer, the Olive Dress in Cream ($498) mixes polyester with lace and viscose-spandex combo, layering textures that feel fresh yet nostalgic. These pieces aren't just dresses; they're your ticket to owning the scene.
Baobab is that fresh, up-and-coming label nailing contemporary cool with pieces that feel effortlessly modern, like they've been pulled straight from a Mumbai street-style dream. Their latest post captures this vibe perfectly—easy to wear, hard to forget, with that sage-hued EL Maxi Dress channeling a breezy, unforgettable elegance under the #MumbaiR26 tag, all about blending cultural edge with wearable chic. We're obsessed with how it echoes in their Ari Maxi Dress in Misty Blue ($300) from Revolve, a flowy polyester number with a hidden back zip and full lining that drapes like a second skin, perfect for those long, languid days. Pair it with the Nia Dress in Pear ($300), mixing metallic fibers into its elastane blend for a subtle shimmer that elevates the everyday—hand wash, fully lined, and ready to turn heads without trying too hard. It's the kind of discovery that makes you rethink your wardrobe staples, straight from baobab's rising star energy.
Bec + Bridge has been turning heads with its contemporary cool vibe, blending up-and-coming edge with effortless sophistication that's perfect for the modern wardrobe. Drawing from their ISOLA Resort 25 collection, where 'Deep Seafoam' reigns as this summer’s must-have color, this look channels that oceanic allure in a fresh, icy twist. Enter the Celeyse Halter Top in Ice Yellow ($220) from Revolve.com—a lightweight viscose dream with a side self-tie wrap that drapes like a gentle wave, fully lined in polyester for that polished feel. Pair it with the Lolita Asymmetric Skirt in Ice Yellow ($240), a hi-low wonder in semi-sheer woven fabric that adds an asymmetrical flair, perfect for breezy beach days or urban evenings. The pale yellow hue evokes a softer take on seafoam, bringing a refreshing, ethereal vibe to your ensemble. As an insider tip, style it with minimalist sandals and statement earrings to amplify the resort-ready chic—it's the ultimate in contemporary cool that feels both innovative and timelessly wearable.
Bec + Bridge has that effortless contemporary cool that's been turning heads among the up-and-coming set, blending sleek minimalism with a whisper of edge—think Sydney's beachy sophistication meets urban grit. Their latest drop captures the essence of summer's sultry arrival in the ISOLA Resort 25 collection, where strapless silhouettes like the Ayla Strapless Dress evoke sun-drenched escapes and languid evenings, all about that bare-shouldered allure without trying too hard. We're obsessed with the Eternity Strapless Maxi Dress in Dark Chocolate ($380) from Revolve, its recycled polyester blend draping like liquid silk for those endless golden hours. Then there's the Noemi Strapless Dress in Plum ($380), with its viscose contrast adding a subtle texture play that feels fresh and unexpected. And don't sleep on the Zari Strapless Dress in Black ($350), a versatile viscose-elastane number that's equal parts day-to-night chic and quietly rebellious. These pieces nail that resort-ready vibe—pair with barely-there sandals and let the season unfold.
Asta Resort is that fresh, up-and-coming label nailing contemporary cool with pieces that feel effortlessly luxe and just a touch irreverent—think vacation-ready silhouettes infused with a subtle edge. Their latest drop, "Bahéa Dream," captures this sun-soaked wanderlust vibe, teasing a new collection tied to some dreamy destination launch on December 4th online, hitting Sydney and New York boutiques two days later. It's all about that effortless resort escape, and we're obsessed with how it plays out in the Gisele Mini Dress in Swimming Pool Blue ($190), a shimmering viscose blend that drapes like a poolside reverie, or its Sunset counterpart ($190) with lurex threads catching that golden-hour glow—both coming with detachable belts for that customizable cinch. Pair it with the Carolina Camisole in Rossa Sequin ($150), a lightweight open-knit top with contour bust for subtle sparkle, and the matching Carolina Skirt in Rossa Sequin ($180) for a pulled-together set that's equal parts playful and polished. This is the kind of edit that makes you book a flight on impulse.
